Zeitgeist

$MONI Zeitgeist for the Weary Modern Individual

Modern society is captivated by an obsession with performance and positivity. We live under constant pressure to improve ourselves, falling into a vicious cycle of self-exploitation. In this process, we experience fatigue and burnout, which not only drain our physical energy but also erode our mental and spiritual well-being.

Society imposes standardized thinking to maintain stability and uniformity, suppressing our individuality and limiting our worldview. Historically, movements have arisen to resist these standardized notions and seek new changes. These movements, known as the zeitgeist, have profoundly influenced our thinking.

$MONI presents a new zeitgeist. We aim to reflect on our existence and the essence of our lives, emphasizing the importance of genuine rest and communication with others. Our goal is to break away from old frameworks, establish new cultural pillars, and create an ever-evolving, non-discriminatory diversity. Amidst the weary life of modern individuals, we strive to care for ourselves, restore our humanity, and seek true freedom.

Ultimately, the process of maintaining individuality while achieving harmony awakens our dignity and values in a progressive form.

We seek to find a new zeitgeist with you.