Concept & Storytelling
Last updated
Last updated
MONI symbolizes the exhausted and lethargic daily life of modern people. Every morning, we wake up to the sound of an alarm and head to work, spending the day enduring endless tasks and stress at the office. Although we get brief moments of rest during lunch and after work, the repetitive routine gradually wears us down. Weekends offer a short respite and a chance to recharge, but the thought of the tiring week ahead quickly weighs on our minds. MONI humorously portrays the weary life of contemporary individuals, evoking deep empathy.
The essence of a meme lies in its ability to evoke empathy. This bird, known as the "Monday Bird," resembles the weary faces of modern workers heading to their jobs on a Monday morning. It is rare to find a character that so perfectly captures the reluctance of people facing the start of the workweek.
Most people dislike Monday mornings. After a short weekend break, another five days of work begin. Many workers endure long hours and frequent overtime, intensifying this "Monday sickness." The expression on this bird's face perfectly encapsulates our collective sentiment.
This bird's expression is not just a tired face; it symbolizes the fatigue and dissatisfaction we feel. People worldwide project their feelings onto this character, finding solace in understanding and mutual support. This goes beyond simple empathy, creating a powerful connection and solidarity among individuals.
